Official solution
\[\left| P \right| = 1\left( {12 - 12} \right) - \alpha \left( {4 - 6} \right) + \]
\[\,\,\,\,\,\,\,\,\,\,\,3\left( {4 - 6} \right) = 2\alpha - 6\]
Now, \[adj\,\,A = P\,\] \[\,\,\,\,\,\,\,\, \Rightarrow \left| {adj\,A} \right| = \left| P \right|\]
\[ \Rightarrow {\left| A \right|^2} = \left| P \right|\]
\[ \Rightarrow \left| P \right| = 16\]
\[ \Rightarrow 2\alpha - 6 = 16\]
\[ \Rightarrow \alpha = 11\]